In an article titled, “New Risks in Pitching Ideas to Prospects,” Joseph Dever, a member of Cozen O'Connor's Commercial Litigation Department, discusses the Financial Industry Regulatory Authority’s suitability rule, particularly its interpretation among brokers.The new rule, which took effect Monday, “expands the list of customer information that brokers generally must try to collect and analyze before making a recommendation.” Joseph commented, "There's a lot of nervousness in the brokerage industry now that the new suitability rule will result in a new wave of arbitrations based on the broker's meetings with prospective clients who never open an account." The article concludes by noting that much of the liability brokers will face will stem from social situations, which Dever states “… is the conversation that will get brokers in trouble under this new suitability rule.”