Beachbody (P90X) was just a couple of guys with a great idea. At every stage of its development, from small startup to direct-marketing and fitness giant, Beachbody has relied on Cozen O’Connor for clear and comprehensive counsel. Cozen O’Connor advises Beachbody on its corporate structure and governance, financing, intellectual property registration and enforcement, employee benefits, tax planning, commercial litigation and real estate. In addition, Cozen O’Connor Public Strategies in Washington, D.C. is currently working in close partnership with Beachbody to persuade government officials to support fitness and wellness initiatives, as well as tougher anti-piracy laws that would protect the company’s valuable brands.
“Cozen O'Connor has been instrumental in our successful growth from a startup company to one with over $500 million in annual revenues. Their practical legal and business advice helped me avoid the pitfalls that sometimes cripple early-stage companies.” Carl Daikeler, Founder and CEO of Beachbody, LLC
