Mayura Noordyke contributed an article to Agility PR Solutions discussing how putting in the work to build long-term relationships with influencers is the best way for brands to reap stable and continuing benefits. She explains, if a brand wants to cultivate a brand image, foster loyalty, develop core consumers and then engage with them authentically, it is best to create long-term ambassadorships with hand-picked influencers that are invested in the brand for more than just the check.
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